Growth Marketing Manager (Paid Social)

TL;DR

Growth Marketing Manager (Paid Social): Designing and running cross-channel paid social and affiliate experiments to prove incremental impact for brands and products, with an accent on Meta and TikTok performance delivery and advanced measurement. Focus on hands-on activation, creative optimization, and building scalable growth strategies through conversion lift and incrementality testing.

Company

hirify.global is a UK financial services organization.

What you will do

• Lead cross-channel growth strategy and structured testing across Paid Social, Affiliate, and emerging channels to prove incrementality.
• Own hands-on activation and performance delivery in-platform for Meta and TikTok, including measurement approaches such as conversion lift studies.
• Drive creative excellence by developing and optimizing creative templates based on audience insights and platform behaviors.
• Unlock new affiliate growth by identifying and testing new affiliate partners beyond traditional comparison sites.
• Shape the channel roadmap by documenting learnings, codifying best practice, and sharing insights across teams.

Requirements

• At least 5 years of direct experience managing multi-million-pound budgets in paid social media.
• Advanced paid social expertise, especially across Meta and TikTok, including audience strategy, creative optimization, and advanced measurement (conversion lift, incrementality testing).
• Strong creative judgment to guide and optimize assets across audiences, formats, and funnel stages.
• Performance marketing experience interpreting data, diagnosing issues, and driving measurable commercial results.
• Experience testing and optimizing across channels such as PMax, Demand Gen, YouTube, Snapchat, Pinterest, and affiliate partnerships.

Culture & Benefits

• Hybrid working: at least two days per week (or 40% of time) in one of the office sites.
• 30 days’ holiday plus bank holidays, and generous parental leave policies.
• Annual performance-related bonus and share schemes including free shares.
• Pension contribution up to 15%.
• Wellbeing initiatives and support for workplace adjustments for colleagues with disabilities.

Hiring process

• Interviews are guaranteed for a fair and proportionate number of applicants who meet the minimum criteria through the Disability Confident Scheme.
• Reasonable adjustments are available throughout the recruitment process—candidates can request what they need.

Location: Chester, Bristol, Edinburgh, Halifax or Leeds (Hybrid working; at least two days per week in an office site)

Salary: £61,344 - £68,160