Senior Marketing Manager (Fitness)

TL;DR

Senior Marketing Manager (Fitness): Leading strategic partnership activation and local marketing capabilities for the hirify.global brand with an accent on scaling resources for U.S. clubs and international master franchisees. Focus on developing actionable playbooks, driving cross-functional execution, and ensuring measurable business impact across a matrixed organization.

Location: Must be based in or able to commute to Woodbury, MN (Hybrid: On-site Mon-Thu, Remote optional Fridays).

Salary: $110,000–$120,000

Company

hirify.global is a global fitness brand under Purpose Brands, dedicated to providing accessible wellness solutions through a vast network of franchised clubs.

What you will do

• Lead the activation and scaling of strategic partnerships to strengthen the brand value proposition.
• Develop and maintain local marketing playbooks, tools, and enablement resources for franchisees.
• Partner with operations and franchise support to ensure marketing programs are practical and measurable.
• Drive execution of brand initiatives from strategy through rollout across the U.S. and international systems.
• Collaborate with cross-functional teams including Growth Marketing, Consumer Insights, and Creative.
• Evaluate program effectiveness and apply insights to optimize future global marketing activations.

Requirements

• 5–8+ years of experience in brand marketing with exposure to local or franchisee-facing roles.
• Proven ability to lead initiatives from strategy through execution and scaling.
• Strong understanding of consumer marketing and go-to-market activation.
• Experience working cross-functionally in a matrixed organization.
• Strong communication, organizational, and project management skills.
• Must be able to work on-site in Woodbury, MN, four days per week.

Nice to have

• Experience in franchise, multi-location, or distributed business models.
• Background in fitness, wellness, or consumer services.
• Experience building local marketing playbooks or co-op programs.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Unlimited time off and paid holidays.
• 401(k) savings plan with 4% matching.
• Hybrid work environment with flexible Fridays.
• Mental health benefits including 10 coaching and therapy sessions.
• Professional development opportunities and in-house workout facilities.