Director Of SMB Sales (SaaS)

TL;DR

Director of SMB Sales (SaaS): Building and leading a high-performance revenue engine for a vertical SaaS fitness platform with an accent on pipeline generation, sales execution, and operational rigor. Focus on scaling predictable revenue, coaching a team of 10+ sellers, and optimizing full-funnel conversion metrics.

Location: Must be based in the United States

Salary: $130,000–$140,000 USD annually

Company

hirify.global is a leading global software provider for fitness businesses, supporting over 30,000 clubs and 40 million members with scalable, data-driven management solutions.

What you will do

• Drive significant new business growth within the SMB segment while maintaining consistent quarterly performance.
• Build, coach, and retain a high-performing team of 10+ SMB sales professionals across North America.
• Own the full-funnel revenue architecture, from lead generation to closed-won deals.
• Implement behavior-based coaching and SPIN-based discovery frameworks to increase win rates.
• Collaborate cross-functionally with Marketing, Product, and Customer Success to eliminate friction in the buyer journey.
• Maintain CRM hygiene and provide executive-level reporting on business performance.

Requirements

• 5+ years of SaaS sales leadership experience with a proven track record of scaling revenue.
• 3+ years of experience managing SMB/Mid-Market sales teams of 10+ sellers.
• Mastery of SPIN Selling and behavior-based coaching methodologies.
• Fluency in English with excellent verbal and written communication skills.
• Demonstrated ability to build pipeline math models and manage capacity planning.
• Must be based in the United States to align with the team and operational requirements.

Nice to have

• Experience leading SMB sales in vertical SaaS or marketplace environments.
• Background in PE-backed or high-growth companies preparing for exit.
• History of developing future sales leaders from within the team.
• Passion for the fitness and wellness industry.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Open PTO policy and quarterly collective Days of Disconnect.
• Parental and Pawternity leave programs.
• Quarterly Best Life Perk reimbursement for fitness-related expenses.
• Premium Calm App subscription for employees and dependents.
• Values-driven culture focused on growth, collaboration, and sustainability.