Head Of Product Marketing (SaaS)

TL;DR

Head of Product Marketing (SaaS): Leading and scaling the product marketing function in a high-growth B2B environment with an accent on strategic narrative development, buyer persona creation, and go-to-market execution. Focus on driving demand generation, pipeline growth, and cross-functional leadership to accelerate customer acquisition and product adoption.

Location: Arlington, VA (Onsite)

Company

hirify.global provides specialized market intelligence and professional tools for legal, tax, and government affairs professionals.

What you will do

• Define and refine product narratives and messaging frameworks to ensure competitive differentiation.
• Lead end-to-end strategic marketing plans for product launches and major updates.
• Collaborate with demand generation teams to optimize traffic, MQLs, and SQLs.
• Drive growth campaigns targeting users, decision-makers, and influencers across buyer segments.
• Partner with Go-to-Market teams to provide assets, messaging, and training to accelerate deal velocity.
• Lead and mentor a high-performing product marketing team while influencing executive leadership.

Requirements

• 10+ years of experience in B2B SaaS product marketing.
• 7+ years of experience in a leadership role managing and mentoring teams.
• Proven expertise in messaging frameworks, persona development, and storytelling.
• Strong background in demand generation alignment and performance metrics.
• Deep knowledge of ABM, multi-product marketing, and sales enablement strategies.
• Excellent stakeholder management and influence skills at all organizational levels.

Nice to have

• Advanced degree (MBA or related).
• Public speaking experience (webinars, conferences).
• Experience in highly regulated industries like government affairs, legal, or tax.
• Proficiency in Salesforce, Marketo, and HubSpot.

Culture & Benefits

• Commitment to equal opportunity and non-discrimination in all phases of employment.
• Focus on innovation, data-driven decision-making, and professional growth.
• Opportunity to lead strategy in a high-growth, established corporate environment.