Head of Marketing (Utility SaaS)

TL;DR

Head of Marketing (Utility SaaS): Developing a measurable demand creation engine to drive inbound pipeline and market awareness for a native SaaS platform in the utility CIS market with an accent on revenue marketing and product positioning. Focus on designing ABM strategies, executing AI-assisted outbound campaigns, and leading high-investment industry events.

Location: Remote (USA / Canada)

Company

hirify.global is a category-defining native SaaS platform specializing in Customer Information Systems (CIS) for the utility market.

What you will do

• Build and own digital marketing programs, including SEO, paid, email nurture, and ABM campaigns targeting defined ICPs.
• Develop account-based strategies to create early buyer awareness and disrupt incumbent upgrade paths before RFPs are issued.
• Own the category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas.
• Lead field marketing and executive engagement, including the strategy and execution of a large-scale annual client conference.
• Manage partner co-marketing programs with key channel partners to drive partner-influenced pipeline.
• Direct a network of agencies and contractors to build a content engine serving every stage of the buyer journey.

Requirements

• Must be based in the USA or Canada.
• 8+ years of B2B SaaS marketing experience, with 3+ years in a director or senior director-level role with pipeline accountability.
• Proven track record of building inbound pipeline programs from scratch.
• Expert fluency in HubSpot, Salesforce, and marketing analytics tools.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Nice to have

• Experience marketing to government, utility, or infrastructure buyers with long, multi-stakeholder procurement cycles.
• Background in high-growth, PE-backed, scale-up SaaS environments.
• Experience owning large-format annual client conferences and high-investment event programs.
• Experience building or scaling a product marketing function.

Culture & Benefits

• Full-stack marketing leadership role serving as a strategic partner to the CRO and executive team.
• Opportunity to lead a generational technology replacement "Supercycle" within the North American utility market.
• Dynamic environment where you will transform a lean function into a measurable demand creation engine.
• Direct impact on GTM strategy, tech stack modernization, and organizational growth.