Senior Artist Strategy Manager

TL;DR

Senior Artist Strategy Manager (Music): Leading the architectural planning and execution of marketing campaigns for a domestic artist roster with an accent on data-driven strategy, creative world-building, and commercial growth. Focus on managing complex project lifecycles, bridging the gap between A&R and commercial teams, and driving fan engagement through innovative digital and D2C strategies.

Location: Sydney, Australia (Hybrid)

Company

A global leader in the music industry, home to iconic labels and a diverse collective of artists, songwriters, and tech innovators.

What you will do

• Develop and implement comprehensive, long-lead marketing strategies that align with artist brands and commercial objectives.
• Serve as the primary strategist and point of contact for artists and their management teams.
• Oversee complex project lifecycles, from single rollouts to global album releases.
• Brief and manage data-driven paid advertising campaigns to optimize budget efficiency.
• Partner with creative leads to develop distinct visual identities and content for digital platforms.
• Monitor consumption data and industry trends to optimize campaign performance and drive fan engagement.

Requirements

• Minimum 5 years of manager-level marketing experience within the music industry or a high-level creative environment.
• Deep understanding of the ANZ music landscape and audience discovery habits.
• Proven ability to manage high-volume rosters and meet tight deadlines.
• Strong financial acumen with experience planning and reconciling significant project budgets.
• Excellent communication and copywriting skills for presenting strategic plans.
• Ability to build and maintain strong professional relationships with artists and stakeholders.

Nice to have

• Background in music touring or publishing.
• Proficiency with industry tools like Chartmetric, Soundcharts, or Asana.
• Interest in the impact of emerging technologies, including AI, on music marketing.

Culture & Benefits

• Collaborative environment that values curiosity, commitment, and originality.
• Opportunity to work within a global company that retains a nimble, independent creative spirit.
• Commitment to inclusion, diversity, and equal opportunity.
• Exposure to a wide range of premier recording labels and artist services.