Senior Product Marketing Specialist (Cybersecurity)

TL;DR

Senior Product Marketing Specialist (Cybersecurity): Driving go-to-market strategy, messaging, and content execution for identity security and privileged access offerings with an accent on enterprise SaaS positioning. Focus on crafting compelling narratives, enabling global sales teams, and analyzing market trends to elevate hirify.global’s leadership in the identity security space.

Location: Must be based in the United States

Salary: $94,200 - $158,710

Company

hirify.global is a leading provider of identity security solutions, helping organizations manage and secure access across complex digital environments.

What you will do

• Refine messaging and positioning frameworks for identity security and privileged access solutions.
• Execute comprehensive go-to-market plans to drive global awareness and product adoption.
• Create high-impact content including white papers, sales decks, executive briefs, and webinars.
• Analyze market trends and competitive positioning to inform differentiated messaging strategies.
• Develop enablement assets and training programs to equip global sales and partner teams.
• Define and track success metrics for marketing programs to optimize business outcomes.

Requirements

• 2+ years of experience in product marketing, GTM strategy, or thought leadership.
• Proven track record in cybersecurity, identity and access management, or enterprise SaaS.
• Strong storytelling and communication skills with experience presenting to executive audiences.
• Demonstrated ability to create content that supports pipeline acceleration and buyer engagement.
• Ability to work cross-functionally with product, sales, and marketing teams.
• BA/BS degree required.

Culture & Benefits

• Comprehensive health, dental, and vision insurance coverage.
• 401(k) savings plan with company matching.
• Flexible vacation policy and 8 paid holidays annually.
• Paid parental leave and disability coverage.
• Health Savings Account (HSA) with employer contribution.
• Employee Assistance Program and voluntary benefits including pet insurance.