Product Marketing Director, Alliances & Strategic Partnerships

TL;DR

Product Marketing Director, Alliances & Strategic Partnerships (Cybersecurity): Own the strategy, activation, and GTM impact of technology and ecosystem partnerships with an accent on messaging architecture, joint GTM programs, and field-ready enablement. Focus on translating complex partner integrations into differentiated value propositions, launching alliance motions end-to-end, and driving measurable pipeline influence and integration adoption.

Company

hirify.global is a global cybersecurity company protecting how people, data, and AI agents connect across email, cloud, and collaboration tools.

What you will do

• Own messaging architecture for strategic alliances and align each partnership to hirify.global’s core platform narrative and human-centric security story.
• Translate partner integrations into differentiated value propositions with clear customer use cases and competitive angles.
• Drive alliance launches end-to-end, including messaging, packaging, enablement materials, and field readiness.
• Build and deliver sales enablement assets (solution briefs, sales decks, battle cards, talk tracks, competitive guides) and ensure they are used in the field.
• Execute joint co-marketing programs with partners and coordinate timelines and deliverables across Product, Engineering, Sales, and Partners.
• Track alliance performance metrics (pipeline influence and integration adoption) and report results to leadership.

Requirements

• 8–12+ years in B2B technology, including 4–5+ years in product marketing, solutions marketing, or GTM strategy (ideally in cybersecurity).
• Direct cybersecurity ecosystem experience from a security vendor or extensive work with security-focused partners (e.g., Microsoft, Palo Alto Networks, CrowdStrike, Okta, ServiceNow).
• Proven experience managing technology alliances/ecosystem partnerships, including joint GTM programs, co-sell motions, and integration launches.
• Strong PMM craft: messaging frameworks, competitive positioning, narrative development, and ability to turn complex integrations into buyer-ready stories.
• Experience creating sales and enablement content that gets adopted by the field.
• Ability to influence cross-functional teams and executives in matrixed organizations; comfort presenting to senior leaders and partner executives.

Culture & Benefits

• Flexible work environment and global collaboration with networking opportunities.
• Annual wellness and community outreach days.
• Recognition for contributions.
• Work from Anywhere option (three weeks).
• Comprehensive benefits package.

Hiring process

• Submit an application with supporting information.
• Participate in interviews and the application process with accommodation available if needed.

Location: Sunnyvale, CA

Salary: 167,300.00 - 245,355.00 USD (base pay range for California excluding SF Bay Area)