Principal, Lifecycle Automations & Incentives (Marketing)

TL;DR

Principal, Lifecycle Automations & Incentives (Marketing): Building and scaling an automated, hyper-personalized lifecycle growth engine with an accent on consumer psychology, data-driven automation, and financial engineering. Focus on designing sophisticated lifecycle automations, driving multi-vertical crossover, and optimizing incentive efficiency to maximize LTV.

Location: Hybrid in Washington DC or New York City (In-office attendance required Monday, Tuesday, and Thursday)

Salary: $169,000 – $201,000 + equity

Company

hirify.global is a technology platform transforming brick-and-mortar commerce by providing users with cashback and businesses with profitable customers through sophisticated attribution and profit measurement.

What you will do

• Architect and optimize automated lifecycle funnels across onboarding, habituation, reactivation, and referral loops.
• Lead Multi-Vertical (MV) crossover strategies to transition users from fuel to grocery and restaurant categories.
• Engineer a coordinated incentive ecosystem to guide consumers toward long-term habituation.
• Collaborate with Data Science to isolate true incrementality and eliminate inefficient promotional subsidization.
• Serve as a bridge between consumer strategy and engineering to scope technical data requirements for Martech projects.
• Support the deployment and optimization of internal AI-driven lifecycle agents to accelerate production.

Requirements

• Must be based in Washington DC or New York City for a hybrid work arrangement.
• 8+ years of experience in Lifecycle Marketing and CRM within mobile-first B2C or marketplace industries.
• Hands-on expertise in architecting solutions within Braze, Iterable, or Salesforce Marketing Cloud.
• Proficiency in SQL and a deep understanding of data architecture, pipelines, and API connectivity.
• Experience optimizing mobile-native channels including push notifications, in-app messaging, and content cards.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs) and a 401(k) program.
• Unlimited PTO, 10 paid federal holidays, and an annual week-long Winter Break.
• Learning and Development stipend and physical fitness/wellness memberships.
• Lunch reimbursement for in-office employees.
• Flexible work environment with a transparent culture.