Senior Lead, Demand Generation (Software)

TL;DR

Senior Lead, Demand Generation (Software): Driving pipeline growth through targeted account-based marketing (ABM) and sales enablement campaigns with an accent on "Must-Win" enterprise accounts. Focus on executing multi-channel campaigns, coordinating with Sales/SDR teams, and optimizing lead flow within Marketo and Salesforce.

Location: Remote (United States)

Company

hirify.global provides a data and AI platform that enables organizations to harness the power of Postgres for transactional, analytical, and AI workloads across any cloud.

What you will do

• Execute targeted ABM campaigns and takeout plays aligned to priority enterprise accounts and regional sales objectives.
• Partner with Sales, SDRs, and field marketing teams to accelerate account penetration and meeting generation.
• Coordinate multi-channel campaigns including email, webinars, LinkedIn, digital programs, and executive events.
• Develop campaign toolkits, outreach materials, and follow-up workflows to support sales enablement.
• Track campaign engagement, MQL performance, and pipeline influence metrics to optimize targeting and messaging.
• Manage lead routing, segmentation, and nurture workflows within Marketo and Salesforce.

Requirements

• 4–6 years of experience in B2B demand generation, ABM, field marketing, or campaign marketing.
• Proven experience executing integrated marketing campaigns aligned to enterprise sales teams.
• Strong project management skills and experience working cross-functionally with Sales and SDRs.
• Ability to manage multiple high-priority campaigns in a fast-paced environment.
• Must be based in the United States.

Nice to have

• Proficiency with Marketo, Salesforce, Salesloft, or LinkedIn Campaign Manager.
• Experience supporting enterprise software, cloud, data, or infrastructure technology organizations.
• Familiarity with specialized ABM platforms and account engagement tactics.

Culture & Benefits

• Comprehensive focus on employee overall well-being and work-life balance.
• Access to CuraLinc for health and wellness support.
• Wellness Fridays provided through December 2026.
• Inclusive work environment celebrating diversity and respect.