Manager, Digital Acquisition

TL;DR

Manager, Digital Acquisition (Paid Digital Acquisition): Own the end-to-end paid digital acquisition strategy across channels to generate high-quality leads and drive full-funnel outcomes with an accent on lead volume, lead quality, conversion performance, and cost efficiency. Focus on building and optimizing the acquisition ecosystem (website conversion, CRM/marketing automation, integrations) and using data, A/B testing, and attribution to continuously improve results.

Company

hirify.global runs Canadian direct-to-consumer sales supported by paid digital acquisition programs.

What you will do

• Own paid digital acquisition strategy and performance across channels (search, display, social, email journeys), including lead volume, lead quality, cost efficiency, and downstream sales conversion.
• Define success metrics, performance targets, and optimization priorities in partnership with Sales and Marketing leadership.
• Design, evolve, and optimize the digital acquisition ecosystem: website experiences, testing frameworks, CRM and marketing automation workflows, and integrations (e.g., Salesforce, Amazon Connect).
• Lead creative briefing and campaign development, translating business objectives, audience insights, performance learnings, and compliance requirements into actionable direction.
• Manage the digital media agency relationship, approving campaigns, optimizing budget, and holding partners accountable for performance and continuous improvement.
• Own performance reporting and forecasting, including advanced analytics and cross-channel measurement/attribution to inform channel mix and investment timing.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Computer Science, or related discipline.
• Minimum 7 years of progressive digital marketing experience across paid performance channels (paid search, display, social) with data-driven, measurable business and sales outcomes.
• Proven experience leading full-funnel, always-on acquisition programs with continuous optimization across lead volume, quality, conversion, and efficiency.
• Experience partnering with Sales to improve lead conversion and sales productivity, including establishing feedback loops across the funnel.
• Hands-on experience with CRM, marketing automation, and call center platforms (e.g., Salesforce, Amazon Connect or similar) for lead management.
• Strong analytical capability: A/B testing, performance reporting, and attribution analysis; ability to translate insights into clear recommendations for senior leadership.

Culture & Benefits

• Hybrid work arrangement.
• Base salary range: $81,000.00–$120,000.00, with eligibility for a discretionary variable incentive plan.
• Work in a regulated, compliance-sensitive environment with governance, privacy, and brand standards.
• Cross-functional collaboration with Sales, Marketing, IT, Legal, Compliance, and external partners.

Hiring process

• Interviews and stakeholder discussions to evaluate digital acquisition strategy, analytics/attribution thinking, and cross-functional leadership.
• Assessment of experience managing agencies/vendors and driving measurable full-funnel outcomes.

Location: Toronto

Salary: $81,000.00 - $120,000.00