Manager, Campaign Development

TL;DR

Manager, Campaign Development (Marketing/Tech): Leading a cross-functional team of developers and specialists to deliver high-quality marketing campaigns across email, web, and push channels with an accent on technical delivery, QA standards, and process optimization. Focus on bridging the gap between marketing stakeholders and R&D teams to ensure scalable, data-driven campaign execution and tooling reliability.

Location: Toronto, Canada (Hybrid)

Compensation: CAD $77,837 – $122,548 annually

Company

hirify.global is a global digital bookseller dedicated to making reading lives better through personalized curation of eBooks and audiobooks.

What you will do

• Lead, mentor, and develop a team of developers, campaign specialists, and marketing automation experts.
• Own the end-to-end delivery operating model from intake and solutioning to launch and post-campaign reporting.
• Serve as the technical escalation point for front-end, platform, and tracking pixel troubleshooting.
• Define technical requirements and acceptance criteria for banner and landing page tooling in partnership with R&D.
• Drive QA strategy, release readiness, and incident management to ensure high-quality campaign execution.
• Partner with MarTech and Data Solutions to ensure scalable audience governance and data activation.

Requirements

• 4+ years of people management experience or equivalent leadership scope.
• Strong technical foundation in HTML, CSS, and JavaScript for troubleshooting and guiding solutions.
• Proven experience in QA leadership, including release readiness, incident management, and defect reduction.
• Experience in delivery operations, including capacity planning, prioritization, and risk management.
• Ability to define data requirements and audience segmentation logic.
• Excellent communication skills for cross-functional influence across Marketing, Product, and R&D.

Nice to have

• Experience with marketing automation platforms like Oracle Responsys, SFMC, or Iterable.
• Familiarity with experimentation tools like VWO and event instrumentation.
• Experience with Reverse ETL/CDP activation tooling such as Hightouch.
• Knowledge of SQL, API integration concepts, and data warehousing patterns.
• PMP or Scrum certification.

Culture & Benefits

• Hybrid remote working environment with flexible hours.
• Full benefits package starting from day one, including health, vision, and dental.
• 3% RRSP matching and lifestyle spending account.
• Work From Anywhere Program for up to 90 days per year.
• Paid volunteer days and unlimited sick days.
• Free Kobo device plus weekly e-book or audiobook credits.