Director Of Marketing Data Program Management

TL;DR

Director of Marketing Data Program Management: Orchestrating complex marketing data initiatives across Marketing, Technology, and Analytics organizations with an accent on governance, roadmap leadership, and executive stakeholder engagement. Focus on translating technical complexity into business value and establishing scalable decision-making frameworks in a matrixed environment.

Location: Guadalajara, Jalisco, Mexico

Company

hirify.global is a premier AI services provider that co-creates impact for clients by aligning human expertise with data science, AI, and technology.

What you will do

• Lead the monthly Marketing Data Decision Forum to drive accountability and surface critical decisions.
• Design and maintain governance frameworks for data sources, identity resolution, and profile management.
• Manage a living program roadmap that connects parallel workstreams to business value outcomes.
• Establish structured intake processes for new data requests to replace ad hoc submissions.
• Partner with VP and C-suite stakeholders to navigate organizational dynamics and competing agendas.
• Translate technical complexity into executive-ready narratives and strategic briefings.

Requirements

• 8+ years of experience in enterprise program management, product management, or strategic operations.
• Proven track record of leading complex, cross-functional programs at scale in matrixed organizations.
• Strong business and technical fluency in marketing technology ecosystems (CRM, CDP, identity resolution).
• Exceptional written and verbal communication skills for executive-level storytelling.
• Ability to operate in ambiguous, high-stakes environments and build structure from scratch.
• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.

Nice to have

• Experience in a consulting or client-embedded capacity.
• Background in hospitality, travel, or financial services industries.
• Familiarity with Azure DevOps, Airtable, or similar portfolio visibility tools.
• Exposure to data governance frameworks or modern data architecture.
• PMP, PgMP, or SAFe certification.

Culture & Benefits

• Opportunity to lead consequential data transformation efforts for enterprise clients.
• Engagement as a 6-month contract with the potential to transition into a permanent role.
• Collaborative environment working alongside C-suite and VP-level stakeholders.
• Focus on driving meaningful impact through the intersection of AI and human expertise.