Marketing Technology Solutions Lead

TL;DR

Marketing Technology Solutions Lead (MarTech): Driving the identification, evaluation, and implementation of MarTech solutions across marketing channels with an accent on workflow automation, AI integration, and operational efficiency. Focus on end-to-end solution design, configuration, architecture/integration, and performance monitoring to improve marketing execution and personalization.

Location: Toronto, Canada

Salary: CAD 77,837.00 - 122,548.53 annually

Company

hirify.global is a digital bookseller and reading platform connecting readers with personalized eBooks and audiobooks.

What you will do

• Translate marketing pain points and strategic goals into actionable MarTech problems and solution designs.
• Own cross-channel MarTech strategy for email, push notifications, and digital advertising platforms.
• Optimize marketing workflows using process mining, stakeholder input, and automation to improve efficiency across the marketing lifecycle.
• Scout, evaluate, and run proof of concepts for new MarTech tools, including AI capabilities for creative, personalization, and campaign execution.
• Lead end-to-end MarTech implementation: technical design, hands-on configuration/development, and integrations across platforms.
• Establish governance and best practices for platform utilization, data governance, and system integrity; monitor performance and support continuous improvement.

Requirements

• 5+ years of experience in MarTech, marketing operations, or a related role with proven hands-on implementation and process optimization.
• Deep expertise in workflow automation and low-code/automation tools (e.g., ReTool, ClickUp Automations, Zapier).
• Proven ability to leverage AI in marketing workflows, creative applications, and personalization across channels.
• Strong knowledge of the MarTech ecosystem, including digital advertising platforms, email, and push notification channels.
• Experience designing robust solution architectures and integrations across multiple MarTech systems (e.g., Hightouch, Builder.io, BigQuery, Oracle Responsys).
• Ability to define technical/business requirements, lead vendor evaluations, and contribute to RFPs; strong communication and stakeholder consensus-building.

Nice to have

• Experience with Google Cloud Platform (GCP).
• Familiarity with Agile development methodologies.
• Experience in a fast-paced, evolving environment.

Culture & Benefits

• Flexible hours with a hybrid remote working environment.
• Full benefits starting from the first day, plus RRSP matching (3%).
• Work From Anywhere Program for up to 3 months (90 days).
• Paid volunteer days, unlimited sick days, and maternity/paternity leave top up.
• Training and development budget, lifestyle spending account, and a monthly commuting allowance for hybrid work.
• Subsidized in-office lunches, free Kobo device, weekly e-book/audiobook, and weekly Kobo Spark sessions.

Hiring process

• Selection process includes interviews and evaluation of fit for the role’s technical and strategic responsibilities.
• Qualified candidates are shortlisted for further steps.