Marketing Specialist (Software)

TL;DR

Marketing Specialist (Software): Executing digital marketing activities to support brand awareness, user growth, and product adoption for the Thunderbird email client with an accent on content creation and multi-channel campaign execution. Focus on managing social media engagement, drafting high-quality digital content, and optimizing performance metrics across email and blog channels.

Location: Remote (Canada). Must reside in Canada and have permanent work authorization

Salary: $72,000 - 82,000 CAD

Company

hirify.global is the nonprofit-owned company behind the Thunderbird open-source email application, focused on building privacy-respecting communication tools.

What you will do

• Manage day-to-day social media activities, including content scheduling, publishing, monitoring, and engagement reporting.
• Draft and publish blog posts, newsletters, and marketing emails aligned with the brand voice and campaign goals.
• Support integrated marketing campaigns, product launches, and promotional activities across multiple digital channels.
• Track and report on performance metrics to identify trends and optimization opportunities.
• Maintain editorial and campaign calendars to ensure timely delivery of all marketing activities.
• Coordinate with internal teams and external vendors to support content development and campaign execution.

Requirements

• 3+ years of experience in marketing, communications, or digital content.
• Demonstrated experience executing social media, email, and digital marketing activities.
• Strong writing, copyediting, and proofreading skills.
• Experience with social media management tools, CMS, and email marketing platforms.
• Must reside in Canada and have permanent work authorization (no visa sponsorship provided).
• Ability to collaborate effectively in a distributed, asynchronous environment.

Nice to have

• Experience supporting marketing for a global technology or software audience.
• Familiarity with open-source communities or privacy-focused technology products.
• Basic experience with graphic design tools like Canva or Adobe Creative Suite.
• Familiarity with SEO and digital content optimization best practices.

Culture & Benefits

• Fully remote work with schedule flexibility and a monthly remote work stipend.
• Comprehensive health, dental, vision, disability, and life insurance.
• 24 days PTO per year, 9 wellbeing days, and a year-end company shutdown.
• Annual bonus program and professional development stipends for learning and conferences.
• Company-provided laptop and RRSP contributions.