Senior Demand Generation Manager

TL;DR

Senior Demand Generation Manager (Marketing): Leading end-to-end demand generation strategy and overseeing a team of specialists to drive pipeline and bookings with an accent on data-driven multi-channel campaign design. Focus on revenue forecasting, budget allocation, and strategic partnership with Sales to achieve aggressive growth goals.

Location: Must be based in Arlington, VA

Company

hirify.global is a leading provider of professional information and analysis.

What you will do

• Develop and own the overall demand creation strategy, analyzing market opportunities and customer segments.
• Direct resources, budget, and tactics across channels to ensure campaigns meet forecasted pipeline targets.
• Lead, mentor, and develop a team of multi-channel demand generation specialists.
• Use data insights to optimize campaign performance and maximize ROI.
• Partner with Sales leadership to ensure alignment on lead quality, funnel management, and growth priorities.
• Forecast and measure campaign effectiveness KPIs throughout the planning cycle.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent experience.
• 7-10 years of marketing or related work experience.
• 5+ years of experience in people management or overseeing complex projects.
• Proven history of achieving marketing and pipeline goals in a quota-bearing environment.
• Experience independently owning complex, multi-channel demand generation campaigns.
• Strong ability to influence Sales alignment and lead funnel management.

Culture & Benefits

• Commitment to equal opportunity and non-discrimination in all phases of employment.
• Focus on professional development and team mentorship.
• Incentivized bonus structure tied to pipeline generation goals.