Head of Marketing (SaaS)

TL;DR

Head of Marketing (SaaS): Leading global demand generation and US market strategy for a mobile-first employee experience platform with an accent on revenue growth, pipeline quality, and cross-functional alignment. Focus on scaling multi-channel marketing programs, driving data-driven performance, and partnering with executive leadership to shape company growth.

Location: Must be based in Boston, MA (Hybrid: 3 days/week in office)

Salary: $200,000–$250,000 + bonus + equity

Company

hirify.global is a mobile-first platform dedicated to revolutionizing the employee experience by connecting frontline teams and unlocking organizational potential.

What you will do

• Define and execute global demand generation strategy across the U.S. and EMEA markets.
• Lead and mentor a high-performing marketing team with a focus on data-driven results.
• Partner with the CMO and executive team to shape company-level growth decisions.
• Drive pipeline generation and marketing-sourced revenue through multi-channel programs.
• Collaborate with sales leadership to optimize lead handoff, messaging, and enterprise deal strategy.
• Manage marketing operations, including attribution, automation, and ROI-focused paid media investments.

Requirements

• 8-10 years of B2B SaaS marketing experience with a focus on demand generation leadership.
• Proven track record of driving measurable revenue growth in mid-market and enterprise segments.
• Deep understanding of attribution, funnel metrics, and ROI analysis.
• Must be able to work from the Boston office 3 days per week.
• Strong executive presence and ability to partner with C-level leadership.
• Experience in HRTech or selling to HR/People leaders is highly preferred.

Culture & Benefits

• Competitive salary with generous equity allocations.
• Comprehensive private health insurance (medical, dental, vision).
• 401(k) retirement plan.
• 20 days of leave plus public holidays and additional time off between Christmas and New Year.
• Enhanced parental leave and a supportive, growth-oriented environment.