Assistant Category Marketing Manager (Consumer Electronics)

TL;DR

Assistant Category Marketing Manager (Consumer Electronics): Leading category and digital marketing for Personal Workspace and Gaming portfolios in Hong Kong with an accent on brand growth and omnichannel activation. Focus on executing 360° marketing campaigns, managing local product launches, and optimizing ROI through data-driven insights.

Location: Hong Kong (Hybrid)

Company

hirify.global is a global leader in consumer electronics, specializing in productivity and gaming peripherals.

What you will do

• Develop and execute marketing strategies for Personal Workspace and Gaming categories in Hong Kong.
• Lead 360° marketing campaigns across digital, social, retail, PR, and influencer channels.
• Manage end-to-end local product launches, including GTM planning and creative execution.
• Coordinate with sales and trade marketing teams to optimize in-store visibility and promotional plans.
• Analyze campaign performance and market data to maximize ROI and refine future planning.
• Partner with external agencies to manage creative development and content localization.

Requirements

• 5+ years of experience in marketing, preferably in consumer electronics, FMCG, or tech lifestyle brands.
• Proven track record in category, brand, or product marketing and launching new products.
• Strong understanding of consumer journeys and omnichannel digital marketing strategies.
• Analytical mindset with experience in ROI tracking and performance analysis.
• Fluent in English and Mandarin (written and spoken).
• Must be based in Hong Kong to support the hybrid work model.

Culture & Benefits

• Hybrid work model allowing a mix of remote and on-premises work.
• Inclusive global environment that values diversity and authenticity.
• Comprehensive and competitive benefits packages tailored to the local region.
• Strong focus on overall wellbeing, including physical, financial, and emotional health.