Associate Marketing Manager/Marketing Coordinator, Author Marketing, Greater China (Academic Publishing)

TL;DR

Associate Marketing Manager/Marketing Coordinator (Academic Publishing): Planning and delivering digital campaigns to connect researchers with journals in Greater China with an accent on submission growth and journal visibility. Focus on optimizing multi-channel digital campaigns, adapting global strategies for the local market, and utilizing data insights to improve performance.

Location: Beijing, China (Hybrid working model)

Company

hirify.global is one of the leading global publishers of research, pioneering open research through a vast portfolio of journals and books.

What you will do

• Develop and execute tactical marketing plans to drive journal submissions and author engagement in China.
• Manage multi-channel digital campaigns across search, social media, and local third-party platforms.
• Adapt global marketing priorities and content to align with the needs and behaviors of the China market.
• Analyze campaign performance data and competitor activity to optimize reach and effectiveness.
• Collaborate with global marketing strategy, editorial, and data teams to align regional priorities.
• Build scalable marketing processes and campaign workflows for the Greater China region.

Requirements

• Professional experience in multi-channel digital marketing (search, social, platforms).
• Hands-on track record of delivering and optimizing digital campaigns.
• Deep understanding of the China digital ecosystem and local user behavior.
• Ability to utilize data to evaluate performance and drive campaign improvements.
• Strong communication skills in both Mandarin and English.
• Must be based in Beijing to support the hybrid working model.

Nice to have

• Experience in academic publishing, research, or B2C marketing.
• Experience working within global organizations.
• Familiarity with researcher or author audiences.

Culture & Benefits

• Inclusive environment committed to diversity, equity, and inclusion.
• Hybrid working model for better flexibility.
• Opportunity to work with a world-leading academic publisher.
• Accommodations provided for access needs related to disability or neurodivergence.