Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Evolving traditional product marketing into a strategic solution and content engine for ITAM and FinOps platforms with an accent on market positioning, narrative development, and cross-functional GTM execution. Focus on translating complex customer insights into compelling stories and driving growth through sales enablement, analyst relations, and AI-assisted content strategies.

Location: Must be based in the United Kingdom

Company

hirify.global is a global leader in Hybrid ITAM and FinOps solutions, helping organizations optimize technology spend and manage risks across complex hybrid environments.

What you will do

• Own market, buyer, and customer intelligence to inform positioning and GTM strategies.
• Define differentiated product messaging frameworks aligned to buyer pain points and business outcomes.
• Lead end-to-end GTM planning and execution for new products, features, and releases.
• Drive content strategy across the customer lifecycle, including demo videos, webinars, and thought leadership.
• Manage analyst relations to ensure positive placement in industry reports like Gartner and Forrester.
• Develop sales and partner enablement assets to improve pipeline conversion and value articulation.

Requirements

• Must be based in the United Kingdom
• 5+ years of product marketing experience, with at least 2 years in a software or technology company.
• Proven track record of executing metrics-driven GTM plans in partnership with cross-functional teams.
• Strong storytelling expertise with the ability to translate technical product value into compelling narratives.
• Experience with business intelligence tools, Salesforce, and AI-assisted content/analysis tools.
• Analytical mindset with experience in planning and reporting on marketing performance.

Nice to have

• Industry experience in cloud management, SaaS management, or ITAM platforms.
• Product management or direct sales experience.
• MBA degree.

Culture & Benefits

• Opportunity to work with a category leader consistently recognized by Gartner, Forrester, and IDC.
• Commitment to a diverse, equitable, and inclusive workplace through an active DEI council.
• Focus on professional growth during a period of substantial company expansion.
• Collaborative environment working across global teams in Product, Strategy, Engineering, and Sales.