TL;DR
Lead Product Marketing Manager (SaaS): Defining product positioning and messaging for complex privacy tech solutions with an accent on product-led growth strategy and cross-functional alignment. Focus on executing go-to-market strategies, translating technical features into compelling customer-driven narratives, and driving sales enablement.
Location: Fully Remote (global). Optional office presence available in Milan or Bologna.
Company
hirify.global is a privacy tech company helping businesses build trust and growth by simplifying complex compliance through innovative software solutions.
What you will do
- Define product positioning, messaging, and go-to-market strategies for new feature launches.
- Drive product-led growth by aligning priorities between Product, Marketing, and Operations.
- Translate complex technical features into compelling narratives grounded in real customer pain points.
- Conduct ongoing market research and competitive intelligence to refine product strategy.
- Create sales enablement materials and tools to support the sales organization.
- Track growth metrics and report on performance to identify optimization opportunities.
Requirements
- Minimum 5 years of experience in Product Marketing.
- Strong experience in positioning technical SaaS features and executing GTM strategies.
- Deep understanding of software development dynamics, SaaS functionalities, and metrics.
- Excellent communication and interpersonal skills for cross-functional collaboration.
- Full proficiency in English required.
Nice to have
- Prior experience in startup or scale-up environments.
- Background in martech or legaltech.
- Familiarity with standard marketing tools.
Culture & Benefits
- 100% remote work flexibility with optional office access in Italy.
- Annual paid company retreats in locations like Venice or the Dolomites.
- Flexible all-in-one allowance for health, lifestyle, or learning needs.
- Equipment allowance to build your ideal remote workspace.
- Collaborative, multicultural work environment with seamless remote onboarding.
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