Marketing Data Analyst (Fintech)

TL;DR

Marketing Data Analyst (Fintech): Analyzing marketing campaign performance and customer behavior to drive commercial insights with an accent on attribution modeling, LTV analysis, and automated data pipeline development. Focus on building scalable dashboards and collaborating with cross-functional teams to optimize acquisition and retention strategies.

Location: Must be based in London (Hybrid: 3 days in office)

Company

A FTSE100 fintech leader in retail trading and investment, operating globally with a focus on innovation and complex financial problem-solving.

What you will do

• Analyze marketing campaign performance across digital channels to drive actionable insights.
• Provide deep-dive analysis on customer acquisition, LTV, attribution, engagement, and retention.
• Build and maintain automated data pipelines and dashboards to support self-service analytics.
• Collaborate with marketing, product, and engineering teams to optimize campaign effectiveness.
• Support segmentation and targeting strategies through data-driven modeling.
• Act as the primary point of contact for all marketing data-related inquiries.

Requirements

• Extensive background in analytics with strong stakeholder management skills.
• Advanced SQL proficiency and experience building data pipelines using tools like DBT or Airflow.
• Hands-on experience with marketing analytics platforms such as Google Analytics, GTM, Braze, Appsflyer, or Firebase.
• Proven ability to run A/B tests and develop marketing KPIs and attribution models.
• Experience with data visualization tools, specifically Looker.
• Must be able to work from the London office 3 days per week.

Culture & Benefits

• Hybrid working model with flexible hours.
• Performance-related bonus scheme.
• Comprehensive pension, insurance, and medical plans.
• Access to career-focused technical training and LinkedIn Learning.
• Additional perks including birthday leave, volunteering days, and matched giving programs.