Senior Marketing Analyst (Data Analytics)

TL;DR

Senior Marketing Analyst (Data Analytics): Owning high-volume analysis for campaigns, experiments, and growth decisions with an accent on marketing attribution modelling and audience segmentation. Focus on delivering reproducible analytical outputs and translating complex data into commercial narratives for non-technical stakeholders.

Location: Remote (United Kingdom)

Salary: £70,000 - £90,000 GBP per year

Company

hirify.global is an inclusive, human-centred dating app focused on elevating the human experience of sexuality and relationships through a fully remote and distributed organization.

What you will do

• Lead and maintain marketing attribution modelling to inform budget and strategy decisions.
• Analyse audience segments, customer behaviour, and funnel performance across acquisition and retention.
• Own post-analysis delivery for CRM campaigns, performance ads, CPP/ASO, and creative reporting.
• Support the full experimentation lifecycle, from setup to QA-ing results and maintaining statistical integrity.
• Monitor competitor activity and market trends to keep marketing strategy sharp.
• Produce performance tracking cadences and execute structured ad hoc analyses.

Requirements

• Hands-on experience in marketing analytics within consumer, app, or marketplace environments.
• Proficiency in SQL and data visualisation tools for building reporting templates and dashboards.
• Strong grasp of statistical principles and experience running A/B tests.
• Ability to translate analytical findings into clear narratives for non-technical stakeholders.
• Experience collaborating effectively in an async-remote environment.
• Commitment to reproducible analysis and high standards for documentation and code quality.

Nice to have

• Experience in marketplace businesses.
• Exposure to incrementality testing or media mix modelling (MMM).
• Experience with AI-assisted analytics tools or workflows.

Culture & Benefits

• Fully remote working situation with flexible hours and a home office budget.
• Unlimited paid time off.
• Learning and development budget.
• On-demand therapy sessions and mental health support via Spill.
• Transparent and equitable compensation system with a baseline freedom salary.
• Inclusive culture focusing on "culture add" and psychological safety.

Hiring process

• Screening call with a recruiter.
• Interview with the hiring manager focusing on past experience.
• Candidate challenge (approx. 1 hour) to evaluate relevant skills.
• Team interview to discuss processes and workflow.