Talent Brand & Marketing Program Manager

TL;DR

Talent Brand & Marketing Program Manager (Employer Branding): Own the employer brand and EVP storytelling roadmap, building full-funnel marketing and outreach to attract passive talent with an accent on multi-channel campaign strategy, careers site and candidate experience modernization, and executive thought-leadership positioning. Focus on measuring conversion performance across the funnel and aligning brand promise with the operational reality of the candidate journey.

Company

hirify.global builds K–12 literacy, biliteracy, math, and science learning experiences through the hirify.global Classroom platform.

What you will do

• Lead the Attract pillar of hirify.global’s talent strategy by owning the candidate-facing employer brand and global EVP.
• Translate technical and pedagogical breakthroughs into a compelling employer narrative and end-to-end storytelling roadmap.
• Design and execute full-funnel, multi-channel marketing and outreach campaigns to drive candidate interest.
• Overhaul careers site experiences from static job lists to dynamic, personalized candidate journeys.
• Partner with executives to build digital profiles and position them as industry thought leaders.
• Coordinate with Talent Operations to ensure the brand promise matches the candidate journey experience.

Requirements

• Location: Remote in the United States
• 5+ years of experience in talent branding or recruitment marketing (or equivalent combinations of education and experience).
• Proven track record managing global EVP and directing high-impact creative content strategy.
• Strong analytical skills to measure full-funnel conversion rates and present performance data clearly.
• Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards).
• Ability to influence cross-functional teams (e.g., Legal, IT, Creative) without direct authority.

Culture & Benefits

• 401(k) plan, competitive health insurance and mental health options, basic life insurance.
• Paid time off, parental leave, and access to development programs.
• Annual discretionary bonus eligibility based on individual and company performance.
• Background check required if selected; may require additional documentation depending on state/local requirements.

Hiring process

• Interviews and evaluation of employer branding, recruitment marketing, and full-funnel performance experience.
• Cross-functional discussions to assess collaboration and influence without authority.