B2B Growth Marketing Specialist (Google Ads)

TL;DR

B2B Growth Marketing Specialist (Google Ads): Managing and optimizing paid advertising and lead generation initiatives with an accent on Google Ads performance and targeted email outreach. Focus on identifying prospects via LinkedIn Sales Navigator, executing automated sequences, and refining conversion strategies to drive business growth.

Location: Remote (Global, with required overlap for meetings in PST timezone).

Company

hirify.global is a professional services firm focused on business development and growth marketing solutions.

What you will do

• Build, manage, and optimize Google Ads campaigns to generate qualified leads.
• Identify and qualify potential clients using LinkedIn Sales Navigator.
• Develop and execute targeted email marketing campaigns and follow-up workflows.
• Monitor campaign performance and provide regular reporting on key metrics.
• Refine outreach strategies to improve response rates and lead conversion.
• Collaborate with stakeholders to align marketing initiatives with business goals.

Requirements

• Proven experience managing Google Ads campaigns.
• Experience with LinkedIn Sales Navigator and B2B prospecting.
• Strong understanding of email marketing and outreach automation.
• Excellent written English communication skills.
• Ability to collaborate across different time zones with PST overlap.
• Strong analytical and problem-solving abilities.

Culture & Benefits

• Permanent work from home arrangement.
• Flexible Monday to Friday schedule.
• Immediate hiring process.

Hiring process

• Application submission including assessment questions.
• Technical check and voice recording.
• Performance-based hourly rate establishment.