Paid Social Strategist (West Coast Preferred)

TL;DR

Paid Social Strategist (West Coast Preferred): Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit to grow new customers, revenue, and LTV with an accent on automation, Bliss Point insights, and data/measurement-driven testing. Focus on designing practical lift/A-B tests, keeping pixel/CAPI and event tracking healthy, and scaling winning creative, audience, and bidding decisions while reducing waste.

Location: USA - Remote

Salary: $80,000-95,000

Company

hirify.global is an independent full-funnel marketing agency built around media and measurement, using its Bliss Point technology to reduce waste and scale what works.

What you will do

• Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty.
• Use automation and Bliss Point insights to allocate spend where performance is strongest while keeping waste low.
• Design and run practical experiments (holdout/lift tests when possible, otherwise solid A/Bs) and define success metrics in advance.
• Maintain healthy tracking (pixel/CAPI, event mapping, UTMs/GA4) and explain data limitations when recommending changes.
• Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership to turn best practices into repeatable playbooks.
• Use platform features (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+) to test small, prove value, and scale.

Requirements

• 5+ years managing Paid Social across Meta and TikTok.
• Hands-on experience with Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and audience design.
• Comfort designing tests and connecting media performance to revenue, CAC, and LTV.
• Working knowledge of GA4 and platform analytics; ability to keep tracking (pixel/CAPI, event mapping, UTMs) healthy.
• Senior stakeholder-ready communication and client-facing storytelling.

Culture & Benefits

• 100% remote environment with flexibility and unlimited PTO.
• 20 paid holidays plus above-industry work-life balance.
• Comprehensive healthcare (medical, dental, vision, life & disability) and flex spending accounts.
• Retirement match up to 4% of contributions at 100%.
• Learning and development support, mentorship, and leadership programs.
• Parental leave: 16 weeks at 100% pay for birthing parents; 12 weeks for partners.

Hiring process

• Interviews followed by a review of education, experience, knowledge, skills, abilities, internal parity, and market alignment.
• More details on benefits, incentive pay, and equity provided upon request.