Director Content Marketing (Fintech)

TL;DR

Director Content Marketing (Fintech): Leading the content marketing vision and strategy for B2B and B2C channels with an accent on driving sales, advisor engagement, and brand impact. Focus on crafting go-to-market plans for product launches and building a high-performing team within the financial services sector.

Location: Must have current work authorization for Canada. The role is based in Toronto (483 Bay Street) until late 2026, then moving to Mississauga (3 Robert Speck Parkway). Flexible hybrid/remote options available.

Salary: $72 - $98 per hour (Contract ending January 2028).

Company

A leading global financial services firm helping Canadian investors build better financial futures for over 35 years.

What you will do

• Set the vision, direction, and execution for content marketing across multiple platforms.
• Partner with Product and Sales leadership to align content strategy with business priorities.
• Lead and coach a high-performing team to drive sales and advisor engagement.
• Develop long-term content marketing plans for B2B advisor-sold and B2C wealth management channels.
• Present strategic recommendations to senior executives and influence decision-making.
• Manage content marketing budgets and anticipate future capability needs.

Requirements

• Current work authorization for Canada is required.
• Bachelor’s degree or equivalent experience.
• 7+ years of experience in marketing or communications.
• 5+ years of experience leading marketing functions and teams.
• Deep working knowledge of the financial services industry, specifically wealth management.
• Strong oral and written communication skills with an editorial mindset.

Nice to have

• Bilingual in French (written and verbal).
• FinTech content creation experience.
• Experience in asset management.

Culture & Benefits

• Comprehensive health benefits starting on day one with 100% employer-paid premiums.
• Parental leave top-up to 100% of salary for 25 weeks.
• Company contributions to group RRSP.
• Up to $650 for home office equipment.
• Extensive professional development, including tuition reimbursement and access to 11,000+ training courses.
• Flexible working arrangements including remote, hybrid, and in-office options.