Creative Director (Marketing)

TL;DR

Creative Director (Marketing): Owning company messaging and creative strategy across the entire conversion funnel with an accent on high-ticket direct-response copywriting and brand voice. Focus on optimizing VSLs, landing pages, and ad campaigns to drive measurable revenue growth.

Location: Remote (Must be based in Canada, UK, Brazil, or Mexico)

Salary: $5,000 – $10,000 per month

Company

Online coaching business helping men save their marriages through results-oriented online coaching.

What you will do

• Own messaging strategy and copy architecture across the funnel, from cold traffic to conversion.
• Write and edit performance copy for paid ads, landing pages, VSL/webinar scripts, and email sequences.
• Direct and brief copywriters, designers, and video editors to ensure high-quality execution.
• Develop and maintain the Brand Voice Playbook and messaging guidelines.
• Partner with Media Buyers to iterate creative based on performance data (CTR, CVR, VSL watch time).
• Conduct voice-of-customer research to translate insights into high-converting hooks and angles.

Requirements

• 7+ years of professional direct-response copywriting experience in high-ticket online education or coaching.
• Proven track record of building $1M+ high-ticket funnels (book-a-call, webinar, VSL).
• Experience managing creative teams, including hiring, onboarding, and offboarding.
• Proficiency in using AI tools to increase output without sacrificing quality.
• Ability to capture, protect, and elevate a founder-led brand voice.
• Must be based in Canada, United Kingdom, Brazil, or Mexico.

Nice to have

• First-hand experience of long-term marriage dynamics to provide nuance in writing.

Culture & Benefits

• Fully remote work arrangement.
• Flexible schedule with required availability for calls during UK, Europe, or US business hours.
• Growth-oriented, entrepreneurial, and ambitious team culture.
• Direct partnership with the Co-Founder as the Copy Chief and Creative Lead.