Senior Manager, Lead Management

TL;DR

Senior Manager, Lead Management (Marketing Operations): Owning the strategy, mechanics, and processes for the lead-to-opportunity lifecycle with an accent on Marketing-to-Sales integration and pipeline growth. Focus on designing scalable lead routing frameworks, optimizing the MarTech stack, and collaborating with BI teams to drive data-backed campaign performance.

Location: Must be based in Bedford, Massachusetts

Salary: $133,300–$166,600

Company

hirify.global is a global software company dedicated to pushing the boundaries of innovation and challenging the status quo to find better ways to solve complex industrial challenges.

What you will do

• Manage the end-to-end lead-to-opportunity function, ensuring seamless transitions from marketing touchpoints to sales-qualified opportunities.
• Lead and mentor a small team responsible for nurturing, routing, and dispositioning leads.
• Partner with Sales and Sales Operations to define and document lead routing processes and Service Level Agreements (SLAs).
• Design and build dashboards in Salesforce to provide visibility into lead health and pipeline contribution.
• Collaborate with BI analysts to develop reports and visualize core KPIs regarding funnel velocity and channel effectiveness.
• Audit and enhance the marketing technology stack to ensure maximum ROI and operational efficiency.

Requirements

• Bachelor’s degree in business management, Marketing, or a related field.
• 8+ years of progressive experience in Marketing, Sales, or Revenue Operations.
• Expert-level knowledge of Marketing Automation Platforms and Salesforce.
• Proven success implementing lead generation and actioning frameworks like Forrester/SiriusDecisions.
• Strong ability to build credibility with senior leaders across Sales, Marketing, and IT.
• Demonstrated experience in data governance and ensuring database integrity.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Retirement benefits and bonus/variable incentive pay eligibility.
• Paid time off and charitable giveback days.
• Access to career development programs and community service projects.
• Social events fostering a collaborative global community.