Strategy Lead (Marketing)

TL;DR

Strategy Lead (Marketing): Driving the strategic direction for CRM, email, and integrated marketing campaigns with an accent on audience architecture, lifecycle planning, and performance optimization. Focus on connecting data-driven insights to creative execution and leveraging AI-powered tools to enhance campaign effectiveness in the higher education sector.

Location: Must be based in Baltimore, Maryland

Salary: $127,500–$142,500

Company

hirify.global is a global specialist in designing and running bespoke in-house marketing ecosystems, leveraging cutting-edge AI technology to drive creativity and efficiency for over 300 brands.

What you will do

• Lead end-to-end CRM and email marketing strategy, including lead nurture, application, and retention journeys.
• Define audience segmentation frameworks, personalization strategies, and lifecycle contact architectures.
• Build and own the testing and optimization roadmap for email, including A/B frameworks and content personalization.
• Translate performance data into strategic recommendations in partnership with data and campaign teams.
• Provide strategic input across the broader channel mix, including paid social, organic social, and web performance.
• Use AI-driven insights to optimize brand visibility and inform content creation priorities.

Requirements

• Proven experience in a senior strategy, planning, or integrated marketing role.
• Deep expertise in CRM and email marketing strategy using enterprise platforms like Salesforce Marketing Cloud, HubSpot, or Marketo.
• Strong analytical capability with experience in performance data, attribution modeling, and A/B testing.
• Ability to develop testing and optimization frameworks across paid, organic, and owned channels.
• Experience working with data teams to build measurement frameworks and performance dashboards.
• Strong communication skills with the ability to present strategic thinking to senior stakeholders.

Nice to have

• Understanding of the higher education landscape and student enrollment marketing.
• Experience using AI tools to accelerate research, audience insight, and campaign planning.

Culture & Benefits

• Commitment to an inclusive, pro-inclusive, and anti-racist working environment.
• Focus on sustainability with science-based emissions reduction targets.
• Opportunity to work with cutting-edge AI performance intelligence tools.
• Collaborative, distributed studio environment with a focus on results and continuous learning.