Head Of Marketing & Communications (EdTech)

TL;DR

Head of Marketing & Communications (EdTech): Leading the brand strategy, market positioning, and go-to-market execution for a rapidly growing awarding organization with an accent on regulatory compliance and commercial growth. Focus on building an insight-led marketing function, driving qualification growth, and strengthening market presence within the vocational and technical education sector.

Location: Must be based in or able to commute to Sale, Greater Manchester, UK (Hybrid role)

Salary: Circa £65,000

Company

hirify.global is a market-leading Awarding Organisation and Apprenticeship Assessment Organisation, part of the AQA Group, dedicated to providing high-quality vocational qualifications and apprenticeships.

What you will do

• Lead the development and execution of a reform-aligned marketing strategy to drive qualification growth and market share.
• Build and embed a commercially focused, insight-led marketing function utilizing data and customer intelligence.
• Own and protect the brand strategy, ensuring differentiation and credibility across all sector channels.
• Manage integrated go-to-market strategies for new products, qualification launches, and regulatory changes.
• Collaborate with leadership to provide strategic market intelligence and reform insight.
• Lead, mentor, and develop a high-performing marketing team with digital, content, and campaign capabilities.

Requirements

• Proven leadership experience, ideally within an awarding organization or regulatory environment.
• Strong understanding of Ofqual/CCEA regulatory requirements and vocational education landscape.
• Analytical skills with the ability to interpret complex data for evidence-based decision-making.
• Excellent communication skills with the ability to engage diverse stakeholders.
• Experience leading teams through change and fostering improvement-focused cultures.
• Must be able to work on-site regularly in Sale, Greater Manchester.

Culture & Benefits

• 25 days annual leave plus 8 Bank Holidays, increasing with long service.
• Birthday day off.
• BUPA Private Medical Insurance and Healthcare Cash Plan.
• Life Insurance and Income Protection Insurance.
• NEST pension scheme.
• Annual Loyalty Bonus and employer-supported volunteering opportunities.