Schools Customer Marketing Manager (Edtech)

TL;DR

Schools Customer Marketing Manager (Edtech): Driving customer engagement and retention for school management systems with an accent on targeted marketing programs and product adoption. Focus on executing multi-channel campaigns, analyzing customer data, and managing CRM automation to maximize renewal rates.

Location: Hybrid (London). Visa sponsorship is not provided.

Salary: up to £43,000 per year

Company

hirify.global provides school management systems to over 12,500 schools and trusts to help them use data effectively and improve productivity.

What you will do

• Develop and implement customer marketing strategies to increase product adoption, engagement, and retention.
• Collaborate with Customer Success and Product teams to translate customer needs into effective campaigns.
• Manage targeted email marketing, webinars, and user groups tailored for school customers.
• Analyze campaign performance and customer data to continuously optimize the customer experience.
• Create customer success stories and case studies to showcase product value.
• Utilize Hubspot and Gainsight for segmentation, automation, and customer journey mapping.

Requirements

• Experience in customer marketing, preferably within the education or SaaS sectors.
• Strong understanding of B2B marketing principles and customer retention strategies.
• Proficiency with marketing automation and CRM tools such as Hubspot, Salesforce, and Gainsight.
• Data-driven mindset with the ability to analyze campaign metrics.
• Excellent written and verbal communication skills for crafting compelling messaging.
• Must be eligible to work in the UK (no visa sponsorship available).

Culture & Benefits

• 32 days of holiday plus bank holidays.
• Comprehensive wellness benefits including a 24/7 virtual GP and mental health support.
• Private Dental Insurance with Bupa and a salary sacrifice pension.
• Enhanced maternity/adoption leave (20 weeks full pay) and paternity leave (6 weeks full pay).
• Dedicated professional development training budget for CPD courses and upskilling.
• Flexible working policies and active social committees.

Hiring process

• Phone screen.
• First stage interview.
• Second stage interview.