Digital Marketing Executive (Advertising Operations)

TL;DR

Digital Marketing Executive (Advertising Operations): Managing and scaling paid digital campaigns across major platforms with an accent on data-driven optimization, ROI analysis, and conversion tracking. Focus on executing high-impact experiments, managing budgets, and driving performance growth in a fast-paced environment.

Location: Must be based in London, UK (Hybrid)

Salary: £35,000 – £50,000 per annum

Company

A leading insurance platform digitizing the industry across Southeast Asia, now expanding into new AI-integrated applications.

What you will do

• Plan, launch, and optimize paid campaigns across Meta, Google Ads, and TikTok.
• Monitor and analyze daily KPIs including CTR, CPC, CPA, and ROAS.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Manage campaign budgets to ensure efficient allocation and maximum ROI.
• Set up and manage conversion tracking using Google Tag Manager and pixels.
• Build detailed performance reports highlighting insights and optimization actions.

Requirements

• Must be based in London, UK
• Proven experience in digital advertising operations or performance marketing.
• Hands-on expertise with Facebook Business Manager, Google Ads, and TikTok Ads.
• Proficiency in Google Analytics and campaign dashboard reporting.
• Strong understanding of conversion tracking, UTM parameters, and pixel setup.
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously.

Nice to have

• Experience in a high-growth startup or digital-first company.
• Knowledge of SEO, email marketing, or affiliate networks.
• Familiarity with marketing automation tools like HubSpot or Braze.
• Experience with BI tools such as Looker Studio or Tableau.

Culture & Benefits

• Competitive salary with performance-based bonuses.
• High autonomy and ownership of revenue-impacting campaigns.
• Hybrid work flexibility with a focus on fast execution and measurable outcomes.
• Exposure to regional markets and cross-functional collaboration.