Head of Marketing (UK)

TL;DR

Head of Marketing (UK): Lead UK growth by shaping positioning, channel strategy, and localized customer acquisition for crypto/finance audiences with an accent on HNWI persona development, market intelligence, and conversion improvements across localized touchpoints. Focus on enabling central marketing teams with UK-specific context, monitoring brand safety risks, and turning analytics into actionable experiments that improve funnel performance.

Company

hirify.global builds digital-asset wealth solutions for a new generation of investors.

What you will do

• Act as the UK bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams to ensure the right work ships the first time.
• Build and maintain a live view of the UK market landscape (publishers, creator/influencer ecosystems, affiliates, events, communities, OOH, and regional ad platforms).
• Define and refine HNWI personas, targeting hypotheses, and local messaging angles; identify premium media and moments UK HNWIs consume.
• Improve customer experience across localized landing pages, FAQs, help center, and onboarding flows; write concise briefs and QA localized assets before launch.
• Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion; track learnings and recommend next moves.
• Localize product names, value propositions, and copy for native English; maintain a living style guide/glossary and “do/don’t say” list for crypto terminology.
• Monitor brand mentions and community chatter; flag emerging risks early with suggested responses or mitigations.

Requirements

• Location: Must be based in the United Kingdom (remote within location)
• 7–12+ years as a senior growth or marketing generalist with ownership of positioning, messaging, and channel strategy.
• Hands-on crypto experience (wallets, exchanges, earning products) and deep familiarity with UK crypto culture, media, and terminology.
• Exceptional writing quality and strong English.
• Strong analytical rigor with experience using GA4 and attribution/MMP dashboards and competitive/traffic tools.
• Proven stakeholder management skills to enable central teams to execute faster and smarter.

Culture & Benefits

• Hybrid work model.
• Dedicated learning budget.
• Comprehensive health & wellness perks.
• Regular team events.
• Competitive compensation with a performance bonus.