VP, Emerging Brands

TL;DR

VP, Emerging Brands (DTC/Performance Marketing): Own P&L, strategy, and performance across an emerging wellness brand portfolio with an accent on creative and positioning strategy, paid social/creative testing, and full-funnel go-to-market execution. Focus on building an operating rhythm for cross-functional teams and scaling brands profitably through rigorous performance measurement and iteration.

Location: Remote

Salary: $225,000-$275,000 base range

Company

hirify.global builds a portfolio of breakout wellness brands focused on simple, convenient nutrition.

What you will do

• Own P&L, strategy, and results across the emerging brand portfolio.
• Develop creative and positioning strategy for each brand to drive conversion and retention across paid, site, email, and organic channels.
• Lead cross-functional performance marketing execution and iterate creative toward winning outcomes.
• Set go-to-market strategy for new brand and product launches, from positioning through channel execution.
• Collaborate with creative, growth, product, retail, and ops to execute brand strategies end-to-end.
• Track, analyze, and report brand performance; measure success strictly by scalable, profitable growth.

Requirements

• 8+ years of experience in DTC or performance-driven brand building with a proven track record of directly driving growth.
• Deep, hands-on expertise in performance marketing, especially paid social and creative strategy.
• Ability to translate consumer insights into compelling creative concepts; write briefs and test multiple angles with strong judgment on what works.
• Experience operating in lean, fast-moving environments and building without an established playbook.
• Entrepreneurial mindset with a bias toward action and ownership of outcomes.

Culture & Benefits

• Fully remote, high-trust work environment with biannual off-sites to connect in person.
• Comprehensive benefits coverage for you and your family.
• Generous PTO and free hirify.global subscriptions.
• Compensation aligned with market data, plus opportunity for impact and career growth.