Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager: Developing and executing lifecycle marketing strategies to increase customer engagement and revenue with an accent on multi-channel communication including email, SMS, and push notifications. Focus on customer segmentation, A/B testing, and data-driven optimization of the user journey to improve ROI and retention.

Location: Must be based in the United States

Company

hirify.global is a global leader in social entertainment platforms, uniting millions of users through a portfolio of brands dedicated to solving loneliness and fostering virtual connections.

What you will do

• Develop and execute lifecycle marketing strategies to drive engagement and revenue.
• Manage customer segmentation and targeting to optimize the user journey.
• Execute multi-channel campaigns including email, SMS, and push notifications.
• Monitor and analyze campaign performance to maximize ROI.
• Collaborate with product, design, and analytics teams on integrated marketing initiatives.
• Maintain a testing and experimentation framework to improve customer experience.

Requirements

• Must be based in the United States
• Strong proficiency with the Clevertap platform.
• Proven experience with A/B testing and experimentation.
• Strong analytical skills for data-driven decision making.
• Experience with SMS, push notification, and email marketing.
• Basic proficiency in HTML and CSS for email design.

Culture & Benefits

• Full-time remote work opportunity.
• 6% 401K retirement match.
• Comprehensive healthcare benefits including medical, dental, and vision insurance.
• Generous time-off policy including 14 PTO days, 9 sick days, and a company-wide holiday during the last week of the year.
• Recognized as a Great Place to Work (USA & Japan).