Lifecycle Campaign Specialist (Marketing)

TL;DR

Lifecycle Campaign Specialist (Marketing): Building and producing high-quality email and lifecycle communications including in-app messages with an accent on production, QA, and localization. Focus on optimizing user-facing messages, ensuring cross-client compatibility, and executing A/B testing initiatives.

Location: Remote (Must be based in Bulgaria)

Company

hirify.global is a digital marketplace connecting buyers at Fortune 1000 companies to global manufacturing capacity.

What you will do

• Build, test, and deploy marketing, transactional, and automated emails ensuring brand consistency.
• Create and adapt in-app communications including banners and pop-ups.
• Write and edit high-quality email and lifecycle message copy in English.
• Conduct end-to-end QA for layout, formatting, links, and rendering across various devices and clients.
• Support localization processes to prepare content for different regions and languages.
• Monitor performance metrics and conduct A/B testing to optimize campaign effectiveness.

Requirements

• Proven hands-on experience building and preparing emails for launch.
• Good understanding of HTML and CSS specifically for email production.
• Proficiency with email editors, builders, and QA tools.
• Fluent English with strong writing and editing skills.
• Must be based in Bulgaria.

Nice to have

• Copywriting experience in CRM or lifecycle marketing.
• Design skills or strong visual judgment for email layouts.
• Experience with templating languages, particularly Liquid.
• Knowledge of dynamic content and personalization logic.

Culture & Benefits

• Fully remote work environment with an open and supportive team culture.
• Fixed compensation with a significant annual loyalty bonus.
• Free corporate language courses and provided corporate laptop.
• Structured onboarding program and continuous professional development opportunities.
• Company-wide well-being initiatives and global charity projects.