Lifecycle CRM Manager (EdTech)

TL;DR

Lifecycle CRM Manager (EdTech): Designing and implementing retention and referral systems to reduce churn and drive growth with an accent on trigger-based communication and student lifecycle optimization. Focus on building scalable referral mechanisms and personalized onboarding flows to increase student LTV.

Location: Fully remote, must be based in Spain

Company

hirify.global is an award-winning online school specializing in technology bootcamps with a strong focus on employability for graduates in Web Development, QA, and Data Science.

What you will do

• Design and launch onboarding communication flows to reduce early churn and establish learning habits.
• Build intelligent trigger-based sequences for student reactivation and motivation.
• Develop communication strategies to proactively reduce refund rates.
• Segment the user database to deliver targeted messages via email, WhatsApp, and SMS.
• Build and scale a systematic referral channel for acquiring new students through existing ones.
• Test referral mechanics and offers to create repeatable, scalable growth solutions.

Requirements

• English: Fluent (C1) required.
• Proven experience in CRM, lifecycle, or email marketing.
• Strong writing skills with the ability to adapt tone across different segments and funnels.
• Strategic thinking capability and high operational discipline.
• Spanish: Knowing the language is a strong plus.
• Experience with Customer.io is a strong plus.

Culture & Benefits

• Direct impact on revenue and core business metrics.
• High level of autonomy to explore, test, and improve processes.
• Competitive compensation.
• Fully remote collaboration.
• Opportunity to work with an experienced, global professional team.