Direct Marketing Manager (Gamedev)

TL;DR

Direct Marketing Manager (Gamedev): Leading lifecycle marketing strategy and execution for Monster Hunter Now with an accent on player engagement, retention, and monetization. Focus on designing data-driven communication campaigns across email, push, and in-app channels while collaborating with cross-functional product and engineering teams.

Location: Must be based in Tokyo, Japan (Hybrid: 3 days per week in-office).

Компания

hirify.global is a leading global interactive entertainment and mobile games company known for creating enduring experiences like MONOPOLY GO! and Pokémon GO.

Что делать

• Craft messaging strategies aligned with in-game progression and event rhythms.
• Drive end-to-end user communication implementation from planning to creative production.
• Improve campaign performance through A/B testing, segmentation, and user insights.
• Collaborate with Product, Live Ops, and Data Science teams to align messaging with game initiatives.
• Work with Engineering to test and release new in-game features for direct marketing channels.
• Foster a culture of collaboration, player-centricity, and excellence within the team.

Требования

• 5+ years of experience in lifecycle or growth marketing within tech, gaming, or mobile apps.
• Proven track record of executing data-driven marketing campaigns and A/B experimentation.
• Experience working with Product and Engineering teams on user lifecycle management and triggered events.
• Solid HTML and debugging skills.
• Must be able to work in-office 3 days per week (Tuesday, Wednesday, Thursday) in Tokyo.
• Deep understanding or fandom of the Monster Hunter franchise.

Культура и преимущества

• Work on a high-profile, globally recognized mobile game franchise.
• Collaborate with a multi-disciplinary, fast-paced team of game makers and creative professionals.
• Opportunity to influence player engagement and monetization strategies for a major title.
• Focus on innovation and outcome-oriented work environment.