Marketing Programs Manager EMEA

TL;DR

Marketing Programs Manager EMEA (Webinars & Digital Events): Build and optimize EMEA webinar and digital event programs that drive awareness, engagement, pipeline, and long-term lead generation with an accent on translating global campaign themes into locally relevant, demand-generating content. Focus on scalable editorial calendars, speaker enablement, evergreen on-demand assets, and performance analytics across registration, attendance, engagement, and pipeline influence.

Company

hirify.global provides an IT operations platform that unifies endpoint management, autonomous patching, backup, and remote access.

What you will do

• Build and optimize EMEA webinar and digital event programs to generate awareness, engagement, pipeline, and long-term leads.
• Translate global campaign themes into locally relevant concepts using regional market insight, regulatory context, and buyer pain points.
• Maintain a scalable EMEA webinar editorial calendar balancing global moments, local opportunities, pipeline needs, and speaker capacity.
• Design a speaker enablement model (selection, briefing, coaching, dry runs, moderation, and feedback loops).
• Convert live webinars into evergreen content assets (on-demand libraries, nurture paths, and sales enablement resources).
• Analyze performance (registration, attendance, engagement, lead quality, and pipeline influence) and recommend what to scale, optimize, or rework.

Requirements

• 5+ years managing webinars, digital events, or integrated B2B marketing programs across multiple EMEA markets.
• Proven ability to build programs beyond execution: concept development, audience strategy, speaker management, promotion, and performance optimization.
• Experience developing speaker programs, including briefing, coaching, dry runs, and external speaker sourcing.
• Understanding of how webinars become evergreen assets via on-demand libraries, nurture programs, and content repurposing.
• Comfort evaluating webinar platforms, engagement tools, analytics, and production workflows with Marketing Operations.
• Proficiency with tools such as Salesforce, HubSpot, ON24, Zoom Webinars, Cvent, Tableau, Asana, or similar platforms.

Culture & Benefits

• Flexible working hours with remote work options; office location in central Berlin (Alexanderplatz).
• Lunch covered 3 times per week.
• Training and development through a dedicated training platform.
• Corporate benefits platform with discounts (e.g., Expedia, FitX, Zalando).
• Competitive compensation and collaboration with a curious, kind, international, intercultural workforce.

Hiring process

• Interviews to assess experience with EMEA webinar/digital event program building and performance optimization.
• Evaluation of tool familiarity and cross-functional collaboration approach.