Divisional Marketing Manager (Fintech)

TL;DR

Divisional Marketing Manager (Fintech): Developing and executing global go-to-market strategies for lending products with an accent on full-funnel marketing and sales enablement. Focus on creating high-quality assets, running demand generation campaigns in German and English, and scaling a marketing organization powered by AI.

Location: Hybrid in Munich, Germany

Company

A financial technology company combining startup agility with established market presence to shape the financial sector.

What you will do

• Develop and manage comprehensive global GtM plans for key portfolio products, including launch planning and competitive positioning.
• Create solution positioning and high-quality assets such as playbooks, presentations, webpages, and brochures.
• Enable Sales teams with insights and tools through enablement sessions and collateral refinement.
• Execute full-funnel marketing campaigns across webinars, paid social, email, and ABM approaches in German and English.
• Manage participation in events, conferences, and roundtables to deliver strong product stories.

Requirements

• At least 5 years of B2B marketing or sales experience in fintech, financial services, or SaaS industries, ideally for Lending solutions.
• Proven ability to market to senior banking decision-makers and a track record in sales enablement.
• C2-level fluency in German and English to create and refine customer-facing content.
• Strong execution skills with a structured approach to project management in fast-paced environments.
• Collaborative mindset and experience partnering with Go-to-Market teams.

Culture & Benefits

• International team blending expertise from corporate, agency, and startup sectors.
• Entrepreneurial environment that encourages independent initiative and creative freedom.
• Opportunity to shape the marketing organization and leverage AI-powered tools.
• Flexible work environment that encourages thinking outside the box.
• Competitive compensation packages and merit-based progression opportunities.