Senior Social Media Lead

TL;DR

Senior Social Media Lead: Delivering high-impact social media activity across a portfolio of client accounts with an accent on organic and paid performance, platform algorithms, and audience behavior. Focus on translating campaign plans into execution, optimizing paid campaigns across LinkedIn, Meta, and TikTok, and using performance data to drive continuous improvement and actionable reporting.

Location: Remote for candidates based in the UK; if based in London, option to go in office.

Company

hirify.global is a talent acquisition partner delivering recruitment process outsourcing and digital accelerators.

What you will do

• Lead day-to-day delivery of social media activity across global client accounts, owning content, paid campaigns, community engagement, and reporting.
• Own performance and outcomes across accounts, ensuring results meet objectives and improve over time.
• Translate campaign plans into effective execution and contribute to social strategy using performance data, platform insight, and audience understanding.
• Manage content calendars and deliver social-first content in collaboration with creative teams, including support on content shoots and short-form video (e.g., TikTok, Reels).
• Plan, manage, and optimize paid social campaigns across LinkedIn, Meta, and TikTok, including targeting, optimization, and budget management.
• Analyze organic and paid performance, run structured testing, and provide clear reporting and recommendations to clients and internal stakeholders.

Requirements

• UK-based candidates only (remote role for candidates based in the UK).
• 5+ years’ experience managing social media programmes across brands, agencies, or complex organisations.
• Proven experience delivering both organic and paid social campaigns across multiple platforms.
• Deep knowledge of major social media platforms (algorithms, formats, and audience behavior) and strong understanding of paid social setup, targeting, optimization, and budget management.
• Strong content strategy and editorial planning skills, including copywriting and editing for high-performing social content.
• Ability to analyze performance data and turn insights into actionable recommendations, with confidence presenting to clients and managing stakeholders.

Culture & Benefits

• Remote work available for candidates based in the UK.
• Option to go into the office if based in London.
• Hands-on role with ownership of content, paid campaigns, community management, and reporting.
• Collaboration with Brand and Client Services teams to align social activity with employer brand and hiring priorities.
• Guidance and support to junior team members to improve delivery and capability.

Hiring process

• Interviews focused on social media execution, performance optimization, and stakeholder/client communication.
• Assessment of experience across organic and paid social, content strategy, and reporting/insights.