VP Brand & Sports Marketing (Marketing)

TL;DR

VP Brand & Sports Marketing (Marketing): Leading marketing strategy, audience growth, and fan engagement for hirify.global's sports properties with an accent on integrated marketing and fan experiences. Focus on leveraging audience insights and AI-enabled capabilities to expand fandom and drive business results.

Location: New York, NY, United States

Salary: $214,600 – $287,700 per year

Company

hirify.global is a global leader in sports media, driving fan engagement through a wide array of platforms and premier sports partnerships.

What you will do

• Lead integrated marketing strategy for a diverse portfolio of sports properties, including ACC Network, SEC Network, WNBA, and NCAA.
• Drive audience growth and fan engagement using data-driven strategies to expand reach across existing and emerging audiences.
• Shape and execute brand marketing for flagship campaigns, original content, and tentpole events such as the ESPYs.
• Oversee consumer products and licensing initiatives to extend the hirify.global brand beyond content consumption.
• Champion innovative marketing approaches leveraging emerging technologies and AI-enabled capabilities.
• Partner with stakeholders across The Walt Disney Company to support audience acquisition and long-term growth.

Requirements

• Minimum of 12 years of experience in sports marketing, brand marketing, media, or entertainment, including leadership of high-performing teams.
• Proven success in developing integrated marketing strategies that drive measurable business results.
• Deep understanding of fan behavior, digital audience engagement, streaming, and social ecosystems.
• Expertise in impactful storytelling, experiential marketing, and culturally relevant consumer experiences.
• Strong business acumen with the ability to leverage audience insights and data for strategic decision-making.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Culture & Benefits

• Dynamic work environment that encourages innovation and continuously defying odds.
• Opportunity to work with world-class talent and game-changing ideas in a high-energy setting.
• Comprehensive corporate benefits package, including medical and financial perks.
• Potential for bonuses and long-term incentive units based on position and level.
• Commitment to empathetic leadership, coaching, and an inclusive team culture.