Marketing Specialist (B2B)

TL;DR

Marketing Specialist (B2B): Developing and executing omnichannel marketing campaigns for the LATAM region to drive lead generation and revenue growth within the food safety diagnostics market with an accent on digital strategy and customer journey optimization. Focus on leveraging marketing automation, AI-driven SEO, and CRM data to accelerate the sales pipeline.

Location: Must be based in Mexico City

Company

hirify.global is a global leader in food safety diagnostics, focused on driving sales and reinforcing food safety standards worldwide.

What you will do

• Develop and execute omnichannel B2B marketing campaigns tailored to the LATAM region to drive quantifiable KPIs.
• Manage end-to-end digital strategies including SEO, paid media, and lead nurture programs using automation tools.
• Conduct comprehensive market research on competitors and audience personas to refine USPs and brand positioning.
• Create high-quality content assets and copy for websites, landing pages, and emails across the customer journey.
• Plan and oversee regional trade shows, conferences, and road shows, including budgeting and vendor management.
• Analyze campaign performance via Google Analytics and CRM data to optimize ROAS and conversion rates.

Requirements

• Bachelor's degree in Marketing or related field with 5+ years of B2B digital marketing experience (or Master's with 3+ years).
• Location: Must be based in Mexico City.
• Language: Bilingual proficiency in Spanish and English is required.
• Expertise in web analytics (Google/Adobe Analytics) and CRM systems (Microsoft Dynamics, Salesforce).
• Strong knowledge of SEO and GPT-powered (AI) search optimization.
• Proficiency in marketing automation platforms, Google Ads, and LinkedIn Ads.

Nice to have

• Prior work experience in the microbiology or life science industry.

Culture & Benefits

• Opportunity to act as a key member of the LATAM team with strategic oversight of regional marketing.
• Collaborative environment involving coordination with global marketing teams and cross-functional stakeholders.
• Professional growth in a leading food safety diagnostics company.
• Dynamic, fast-paced entrepreneurial work environment.