SEO Generalist (Marketing)

TL;DR

SEO Generalist (Marketing): Creating and optimizing SEO content for Spanish-speaking audiences in Mexico with an accent on keyword research and local market insights. Focus on scaling workflows using AI tools and improving organic rankings, traffic, and conversion rates.

Location: Must be based in Mexico City, Mexico

Company

A global visual communications platform enabling users worldwide to design and create professional content.

What you will do

• Create and optimize SEO content specifically tailored to Spanish-speaking audiences in Mexico.
• Identify growth opportunities through keyword research, competitor analysis, and local market insights.
• Partner with designers, writers, and localization teams to deliver high-impact content.
• Track performance metrics to continuously improve search rankings, traffic, and conversions.
• Support the execution of SEO strategies in collaboration with the Country Lead and global teams.
• Utilize AI tools to scale workflows and improve overall operational efficiency.

Requirements

• Fluency in Spanish (Mexico) and proficiency in English.
• Proven experience in SEO content with a track record of rankings and traffic growth.
• Proficiency with SEO tools such as Ahrefs, Screaming Frog, or similar platforms.
• Ability to balance tactical execution with strategic thinking and prioritization.
• Must be located in Mexico City to support team collaboration.

Culture & Benefits

• Flexible, remote-friendly ways of working.
• Opportunity to be part of a global specialist team operating across 40+ markets.
• Fast-moving, collaborative, and proactive work environment.
• Inclusive company culture that celebrates diverse skills and backgrounds.