Marketing Specialist (Demand Generation)

TL;DR

Marketing Specialist (Demand Generation): Executing high-impact marketing initiatives across the LATAM region with an accent on partner marketing, regional campaigns, and event coordination. Focus on driving pipeline and brand awareness through hands-on execution of email marketing, paid campaigns, and cross-functional collaboration.

Location: Hybrid (Ciudad de México, Mexico)

Company

hirify.global is a fast-growing, all-in-one HR software company founded in 2016, helping SMEs automate workflows and centralize people data.

What you will do

• Execute end-to-end marketing campaigns across LATAM including email, paid, and co-marketing initiatives.
• Coordinate partner marketing activities such as webinars, events, and joint campaigns.
• Plan and execute both online and offline events from logistics to follow-ups.
• Manage and optimize email marketing campaigns including newsletters and nurturing flows.
• Collaborate with Sales, Partnerships, and Marketing teams to align efforts with business goals.
• Track and report on performance metrics like leads, demos, and conversions.

Requirements

• Must be based in or able to work from Ciudad de México
• Experience in B2B marketing, ideally within tech or SaaS.
• Hands-on experience with events, email marketing, and campaign execution.
• Fluent in Spanish and English
• Ability to manage multiple projects in a fast-paced environment.
• Strong data-driven mindset for tracking and optimizing performance.

Nice to have

• Experience with HubSpot CRM.

Culture & Benefits

• Private health insurance and gym membership via Gympass.
• Continuous training and language classes with Yolk Academy.
• Grocery vouchers and transportation support.
• Breakfast provided in the office.
• Multicultural and friendly work environment.