Product Marketing Manager (B2B Events)

TL;DR

Product Marketing Manager (B2B Events): Developing attendee marketing strategies for a portfolio of global B2B events with an accent on value propositions, pricing strategies, and acquisition initiatives. Focus on optimizing the attendee journey, leveraging data analytics for segmentation, and increasing Net Promoter Scores (NPS).

Location: Hybrid (Must be based in Irving, Texas)

Salary: $75,000–$90,000

Company

hirify.global Markets creates global platforms for industries to trade, innovate, and grow through large-scale B2B events and digital content.

What you will do

• Develop attendee marketing and go-to-market strategies for multiple event portfolios.
• Create and refine attendee value propositions, including ticket pricing and product features.
• Design retention and acquisition strategies to maximize lifetime value and attract new audiences.
• Optimize the attendee journey from acquisition to onsite experience.
• Leverage intelligence and analytics to inform segmentation, targeting, and KPI reporting.
• Collaborate with cross-functional teams including brand, operations, and strategic insights.

Requirements

• Proven experience in attendee or product marketing.
• Expertise in value proposition development and GTM strategies.
• Strong analytical skills in forecasting, segmentation, and KPI reporting.
• Must be based in Irving, Texas.
• Excellent communication skills for stakeholder influence.

Nice to have

• Interest in behavioral science techniques.
• Experience applying AI tools to enhance marketing strategies.

Culture & Benefits

• Hybrid work model with a requirement to be in-office three or more days a week.
• Comprehensive benefits including 401k match, health, vision, and dental insurance.
• 15-25 days PTO, 10 national holidays, and a birthday leave day.
• Employee Stock Purchase Plan (ESPP) with a minimum 15% discount.
• Professional development via mentoring platforms and LinkedIn Learning.
• Flexibility to work from almost anywhere for up to four weeks per year.