Associate Brand Manager (Gamedev)

TL;DR

Associate Brand Manager (Gamedev): Driving core brand initiatives for ATLUS IP across multiple channels including consumer products and games with an accent on global campaign execution and cross-functional coordination. Focus on aligning brand strategies with business goals and managing relationships between US and Tokyo-based teams.

Location: Hybrid (Burbank, CA). Working in-office is an essential function of this position

Salary: $78,000 - $97,000

Company

Global leader in interactive entertainment and game publishing.

What you will do

• Develop brand marketing strategies for ATLUS IP across Western markets, focusing on Americas and EMEA.
• Drive global marketing campaigns including creative strategy, asset production, and digital content.
• Act as the primary liaison between hirify.global of America and Tokyo-based ATLUS teams.
• Coordinate with internal functions including Legal, Creative Services, CRM, Web, PR, and Community teams.
• Manage licensing partnerships and operational aspects such as approvals, contracts, and invoice processing.
• Analyze consumer research and business data to inform franchise planning and marketing recommendations.

Requirements

• Bachelor’s Degree or equivalent professional experience.
• 3-5+ years of experience in brand marketing.
• Proven track record of producing creative campaigns for major global brands.
• Advanced proficiency in Microsoft Office (PowerPoint and Excel) and knowledge of P&L concepts.
• Must be based in or able to work from the Burbank, CA office

Nice to have

• Experience in game publisher marketing, licensing, or consumer products.
• Experience with A/V creative processes, including Key Art and trailer development.
• Familiarity with performance marketing, social media, and influencer marketing.
• Bilingual proficiency in Japanese.