Martech Enablement Operations Lead

TL;DR

Martech Enablement Operations Lead (Martech): Own end-to-end customer lifecycle marketing workstreams and the marketing technology ecosystem with an accent on cross-channel customer journeys, data architecture/governance, and measurable engagement outcomes. Focus on architecting scalable Martech solutions and driving AI use cases for customer engagement across multi-channel marketing.

Location: Charlotte, NC (hybrid workforce; office-based as needed)

Company

hirify.global provides fast, reliable internet connections and customer experience across multiple states, upgrading copper to fiber optic technologies.

What you will do

• Own end-to-end customer lifecycle marketing workstreams: grooming, execution, optimization, and measurement to drive revenue, conversions, engagement, and retention.
• Architect and optimize cross-channel customer journeys across multi-channel marketing (e.g., outbound calling, email, digital marketing).
• Establish and evolve data architecture and governance to enable personalization, segmentation, and measurement at scale.
• Bridge Marketing and IT by defining requirements and guiding technical implementation for business outcomes.
• Lead Martech roadmap and prioritization for tools and capabilities to improve speed, scalability, and platform health.
• Run deep-dive analyses to identify gaps and inefficiencies, then translate insights into standards and best practices.

Requirements

• 8+ years of hands-on data analytics with strong understanding of platform capabilities and limitations.
• Strategic ability to translate business goals into scalable Martech solutions.
• Proven leadership and ownership experience driving initiatives across cross-functional teams.
• Strong prioritization, planning, and delegation across multiple concurrent workstreams.
• Track record delivering measurable outcomes while balancing long-term vision with near-term execution.
• Excellent communication skills to influence both technical and non-technical stakeholders; English required.

Nice to have

• Experience in the telecommunications industry or related fields.
• Marketing Cloud Certification (strongly preferred).
• Bachelor’s degree in Business Administration, Marketing, or related field.

Culture & Benefits

• Hybrid workforce with roles designated as remote, hybrid, office, or field-based depending on position and business needs.
• Comprehensive benefits including medical, dental, vision, and life insurance, plus an employee assistance program.
• 401K plan with company match and additional voluntary benefits.
• Occasional travel may be required (estimated up to 10%) for vendor meetings, conferences, or internal events.
• Standard business hours with occasional evening/weekend availability during peak campaign periods or critical launches.