Growth Marketing Lead (Ecommerce)

TL;DR

Growth Marketing Lead (Ecommerce): Developing strategic growth initiatives and high-impact narratives for the Aftersell product with an accent on product marketing and revenue team enablement. Focus on category creation, crafting data-driven ROI stories, and optimizing the full-funnel conversion process.

Location: On-site in Toronto, Canada (minimum 4 days per week in office)

Salary: $171,000 - $228,000

Company

hirify.global is a global leader in ecommerce that uses an AI-driven network to unlock real-time relevance in transactions.

What you will do

• Develop narrative-first positioning focusing on merchant pain and ROI rather than product features.
• Own the growth narrative across the funnel using customer data and airtight ROI methodologies.
• Enable Sales and CS teams by building collateral and analyzing win/loss data.
• Maintain competitive intelligence on the ecommerce landscape to determine strategic battlegrounds.
• Orchestrate internal and external resources to ensure flawless, data-driven delivery of growth initiatives.
• Create tailored messaging for different buyer personas, distinguishing between budget authority and veto power.

Requirements

• Proven track record of driving growth in high-velocity SaaS or ecommerce environments.
• Deep expertise in product marketing, specifically category creation versus category capture.
• Superior written and verbal communication skills for internal alignment and external content.
• Strong analytical ability to craft measurable business impact stories.
• Must be based in Toronto and committed to working in-office 4 days a week.

Culture & Benefits

• Employee equity plan grants for all staff.
• Catered daily lunch and healthy snacks provided in the office.
• Gym membership and comprehensive leave policies, including sabbatical leave.
• Collaboration with high-tier talent in a hyper-growth, mission-driven community.
• Access to a global network with offices in New York, Seattle, Sydney, Tokyo, and London.